“Natural”, “Multigrain”, “No added sugar” and more: Food labels Indians misunderstand the most

Devendra Pratap Singh

September 28, 2026



In India, food labels are regulated by the Food Safety and Standards Authority of India (FSSAI), and understanding the difference between a marketing claim and a nutritional fact can make grocery shopping considerably less confusing. Here are some of the most commonly misunderstood terms.



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