SEO Writing Course Outline
Master the art of creating content that ranks high on search engines while engaging readers.
Course Overview
Learn to write content optimized for search engines (SEO) and humans. Ideal for bloggers, marketers, copywriters, and business owners.
Key Modules
1. SEO Fundamentals
- How search engines work (crawling, indexing, ranking).
- Keyword research: Tools (Google Keyword Planner, SEMrush, Ahrefs), intent, long-tail keywords.
- On-page SEO: Title tags, meta descriptions, headers, URL structure.
2. Content Creation for SEO
- Balancing SEO and readability.
- Structuring content: Skimmable formats, CTAs, keyword placement.
- Content types: Blogs, product descriptions, landing pages.
3. Technical SEO Basics
- Site speed, mobile optimization, schema markup.
- Tools: Google Search Console, Screaming Frog.
4. Off-Page SEO & Authority Building
- Backlinks: Outreach, guest posting, ethical link-building.
- Social media and content syndication.
5. Analytics & Optimization
- Tracking performance: Google Analytics, Search Console.
- A/B testing headlines/meta descriptions.
- Updating old content for better rankings.
6. Voice Search & AI Tools
- Optimizing for voice queries (natural language, FAQs).
- Leveraging AI tools (ChatGPT, SurferSEO) responsibly.
7. Ethical SEO Practices
- Avoiding black-hat tactics (keyword stuffing, cloaking).
- Prioritizing user experience (UX).
Practical Components
- Exercises: Keyword research, meta description writing, content audits.
- Case Studies: Successful SEO campaigns, recovery from penalties.
- Portfolio Building: Create SEO-optimized articles for your portfolio.
Tools You’ll Use
- Keyword Research: SEMrush, AnswerThePublic.
- SEO Optimization: Yoast SEO, SurferSEO.
- Analytics: Google Analytics, Search Console.
- Writing: Grammarly, Hemingway Editor.
Who Should Enroll?
- Beginners in digital marketing.
- Content creators aiming to boost traffic.
- Freelancers wanting SEO writing skills.
FAQ
Q: Do I need writing experience?
A: Basic writing skills help, but the course covers SEO-specific techniques.
Q: How long is the course?
A: Self-paced, typically 4–6 weeks.
Q: Certification?
A: Yes, upon completion.
Enroll Now
Transform your content into a traffic-driving machine with actionable SEO strategies!
Bonus: Includes templates (keyword tracker, editorial calendar) and lifetime access to updates.
