Tesla has confirmed plans to discontinue the Model S and Model X, marking the end of its longest-serving nameplates. The announcement was made via Tesla’s official X account and reshared by CEO Elon Musk. Production of both models will be wound down in a phased manner starting next quarter, with availability already being reduced in select markets. The Model S, introduced in 2012, was Tesla’s first mass-appeal electric car and played a crucial role in establishing the brand across markets such as the US, Europe and parts of Asia. The Model X followed as Tesla’s first SUV, known for its distinctive design and features. However, sales of both models have plateaued in recent years.
Tesla has indicated that the move is largely driven by its long-term strategy. As the company pivots toward autonomous vehicles and next-generation technologies, legacy products that no longer align with this direction are being phased out. The Model S and Model X currently account for only a small share of Tesla’s overall global sales, especially when compared to the far more popular Model 3 and Model Y.In its post, Tesla said it would begin winding down production of the Model S and Model X from the next quarter, adding that customers interested in owning either model should place their orders soon. Looking ahead, Tesla’s product focus will centre on the Model 3 and Model Y, which continue to form the backbone of its business. Alongside these, the company is expected to push harder on upcoming electric vehicles as well as technology-led initiatives tied to autonomy, robotics and artificial intelligence. Tesla’s California facility, where the Model S and Model X are currently built, is likely to be repurposed to support these future projects.
