Tech-driven products a hit among young visitors at book fair this year | Chennai News

Saroj Kumar
3 Min Read



Chennai: At the Chennai book fair, children did more than just flip through books—they saw Thiruvalluvar spring to life in 3D holograms, heard Thirukkural verses crackle over pocket radios, and watched augmented reality (AR) flash cards spin the moon around the earth.All these were hotsellers blending Tamil heritage with modern edtech at the venue on day 10 of the fair. Book Sellers and Publishers Association of South India (BAPASI) organizers said that at least 30% of the 980 stalls sold products other than books.

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The Thirukkural Radio, launched this year, allows children to hear any verse by simply pressing its number. “The kural is narrated in Tamil, along with its explanation. Students learn Thirukkurals in school or through other digital mediums. Those can be distracting. We launched a test run of the product this year and the reception has been good,” said R Sathish Gupta, founder, Magicbox Publications—a firm creating educational content for children.Thiruvalluvar was also the central theme at other stalls. At Omni Library Publications’ stall, a 3D book on Thiruvalluvar let children scan pages to watch the poet narrate kurals in augmented reality. “We’ve created AR flash cards for kids in science too. Students scan them to explore any topic interactively,” said E Prabakaran, founder of Wisdom Global Service.Stall manager Afroz demonstrated by placing cards side by side and scanning them, triggering a visual animation. “Pair the earth and moon cards, and the moon orbits the earth. It’s a fun way for students to learn about planets and satellites,” he said.Visitors like M Shanti appreciated how such innovations guide children’s smartphone use productively. “Mobile phones are essential to learn today. It is nice that products that help kids use phones in the right way are available in the market today,” she said.Products on display included study calendar for NEET and JEE, developed by SCERT employees. “The sale of innovative products will be exponentially higher if they got separate stalls,” a BAPASI member said. “Though books remain central to a book fair, it is still important to have other products that blend technology with books to remain relevant in this digital age. It is nice to see such products being sold hand-in-hand with books,” BAPASI president R S Shanmugam said.



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Saroj Kumar is a digital journalist and news Editor, of Aman Shanti News. He covers breaking news, Indian and global affairs, and trending stories with a focus on accuracy and credibility.
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