On Instagram, SFS typically stands for “Shoutout for Shoutout” or “Spam for Spam.” It’s a mutual promotion tactic where users agree to promote each other’s accounts in their posts or stories to help grow their followings.
Common Uses of SFS:
- Shoutout for Shoutout – Users exchange mentions or tags to expose each other to their audiences.
- Spam for Spam – Users like, comment, or engage with each other’s posts to boost visibility.
Where You’ll See SFS:
- In captions (e.g., “Doing SFS with similar pages! DM me!”)
- In stories (often with a repost of the other account)
- In comments (people offering SFS exchanges)
