Sales pitchOMFED MD Vijay Amrut Kulange, famous for cooking up the most unexpected promotion ideas for OMFED products, has done it again. In a unique gesture, the IAS officer was spotted driving an OMFED ice cream cart, casually taking it for a spin around his office premises. His little stunt has won Kulange applause from his own OMFED team and plenty of netizens. Kulange gleefully clicked a few snaps of him riding the cart and shared those with equal enthusiasm on social media.Influencers’ hubIf there is one happening place in the city right now, then it has to be Toshali fair. Amid hundreds of stalls, the annual festival has acquired a brand-new feature this year – influencers. A lot of them, actually. The moment you step into Janata Maidan, you cease to be just a visitor. You are a part of an influencer’s reel. The fair has always drawn massive crowds but this time, the organisers have roped in enthusiastic content creators to generate hashtags, viral reels and fun content on social media around it.Jaundice blame gameFollowing a jaundice outbreak in Cuttack, a political spat ensued between Barabati-Cuttack MLA Sofia Firdous and Cuttack mayor Subash Singh. Firdous accused Singh of corruption, alleging he failed to change the sanitation agencies. Singh responded angrily, dragging her family into the dispute. Although they did not confront each other directly, both made statements to the media. Residents said the leaders lost focus of the jaundice crisis and were instead engaged in a political slugfest.(Contributed by Team TOI)
