Ahmedabad: Economic development in India, along with a rise in disposable income and literacy rates, will have a cascading effect on the ownership of television (TV) sets in the country, as the number is set to touch 1 billion by 2029, a study carried out by faculty members at IIM Ahmedabad (IIM-A) indicated. According to the report, ‘Future of TV in India’, supported by the Brij Disa Centre for Data Science and Artificial Intelligence (CDSA), growth will stem from lower-income states alongside increased internet access.The researchers studied a broad set of potential influences on television viewership, including population structure, economic conditions, and the digital ecosystem surrounding households.
The findings reveal that India’s television audience will continue to grow at a steady pace of approximately 2.37% annually. Rising internet penetration is associated with a significant increase in the television audience base, highlighting the complementary effect of digital connectivity to television consumption, an IIM-A release on Friday mentioned.
