Drone delivery firm Manna launches pilot programme in Cork

Satish Kumar
5 Min Read



Drone delivery firm Manna has announced a new pilot programme to take place in Cork City, in partnership with local businesses, to explore the demand for its services with an eye to a gradual rollout of its system.

The company will begin demonstration flights at Marina Market starting on Thursday. It will also be asking customers who are interested to register their Eircode on its website, after which they will pick between 50 and 100 who can order deliveries from the initial selection of vendors.

Independent retailers at Marina Market and elsewhere including the likes of La Cantina, Frankie’s, and Burritos & Blues have all said they would participate in this initial exploration phase with Manna.

The company said if demand was strong, it estimated up to 50 direct jobs could be created in the area as part of a full service roll-out.

Manna will also look to partner with community groups offering meal delivery services, to explore drone delivery of supplementary meal items. This will include supplying fresh meals and providing support to organisations such as Meals on Wheels.

Speaking to the Irish Examiner, Bobby Healy, founder and chief executive of Manna, said they had been planning this rollout in Cork for about a year, with much of that spent working with the Irish Aviation Authority and AirNav on the best approach to take along with talking to local businesses.

“We’re doing a very gradual approach here. We want to educate everyone first before we would call it really a roll-out. We start demo flights at Marina Market. People can come down and talk to us about it,” he said.

“We don’t want anyone to think that we’re rushing and we’re going full steam ahead. We’re gonna talk to everyone, everyone can come see us, ask their questions, voice their concerns, if there’s any, and then we go from there.” 

When it comes to deploying its drones in an area, Mr Healy said there were often two concerns from people — noise and privacy.

However, he said there were systems in place to address both of those.

“In Cork, the drones will be flying at a height of 80m. When they first launched in Dublin, they were limited to 45m. We also introduced a brand new propulsion system, motors and propellers, and I can tell you, noise is not an issue now,” he said.

“When we deliver to your house, we’re at 14m. You’ll definitely hear us there but we’re there for 25 seconds.” 

When it comes to privacy, he said its drones were autonomous and had a camera as part of their safety system but nothing was recorded.

“Right as we get down to 20m, we switch the camera on to make sure there’s nobody underneath the aircraft. No recording, no images, no video, no sound, very low resolution,” he said.

Controversy erupted last week over a decision made by the Irish Aviation Authority to introduce new temporary measures that will significantly limit drone pilots and enthusiasts from flying over large parts of the city without providing two days’ notice.

The measures were enacted to facilitate the entry of a Beyond Visual Line of Sight drone operator, such as Manna, which are not required to give two days’ notice. On Tuesday, the Unmanned Aircraft Association of Ireland (UAAI) met with Manna to discuss the issue of the new airspace restrictions.

During the discussions, the UAAI said Manna put forward a solution that would allow all operators to be facilitated in the same way as they had been before.

“The proposal received support from AirNav Ireland and Cork County Council as a balanced approach to ensuring safe and equitable access for all users. Engagement with the IAA is now required for this solution to be approved,” UAAI said.



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Satish Kumar is a digital journalist and news publisher, founder of Aman Shanti News. He covers breaking news, Indian and global affairs, politics, business, and trending stories with a focus on accuracy and credibility.