Aman Gupta, co-founder and CMO of boAt, recently highlighted how social media often showcases only the filtered versions of success, masking the real struggles and failures behind achievements.
In a candid discussion, he emphasized that “our ego is for failure”—meaning people often hide their setbacks due to fear of judgment, even though failures are crucial for growth. He pointed out that social media perpetuates an unrealistic image of success, where only victories are displayed, while the lessons from failures remain unseen.
Gupta, known for his transparent and motivational leadership style, encourages entrepreneurs and professionals to embrace failures as part of the journey. His own rise with boAt—from initial challenges to becoming a leading Indian audio brand—reflects resilience and learning from mistakes.
His message resonates with many young professionals who feel pressured by curated success stories online. By advocating for authenticity, Gupta hopes to shift the narrative around failure, making it a normalized and valuable part of growth.
