Dutch brewer Heineken has written to publicans informing them that it will be further raising prices from February 16 across their range of products.
In the letter, Heineken said the increases come as their business “continues to face cost increases” and while the company is looking for ways to “reduce those costs, we unfortunately need to amend our pricing”.
“A blended 3.1% increase will take effect from February 16, 2026, across our draught product range. Any deliveries made on or after this date will be charged at the new prices,” the company said.
The price increases will be seen across Heineken, Coors, Murphy’s Irish Stout, Orchard Thieves, and Beamish among others. Even the company’s non-alcoholic options, such as Heineken 0.0 will see prices go up.
This is yet another hit to publicans who were just getting to terms with a price increase from Diageo earlier this month.
Diageo said it would increase prices of draught products to publicans by 7c — with punters set to face a 20c price increase — from February 2.
Diageo said higher costs were behind the price increase, with the company facing increases from wage inflation, rising energy costs in Ireland, and increased logistical and regulatory requirements.
