SEO (Search Engine Optimization) plays a very important role in ranking a blog or website on Google . It not only helps in ranking the website but also brings a lot of traffic. That is why as a blogger you should know what SEO is and how it works. Along with this, you should also have complete knowledge about important tools and techniques related to SEO. So that you can easily rank your blog.If you are new to blogging and want to learn about SEO in detail! Then this article is especially for you. Because in this article you will know
what is Search Engine Optimization? How does it work? How many types are there? And how is SEO of a blog or website done? Also, what are the main factors of SEO? And what tools and techniques are used for this? If you also want to know the answer to all these questions, then read this article completely.
SEO (Search Engine Optimization)
Nowadays people like to search every information online. That is why you can present any important information online through your blog articles . And you can earn a lot of money. Because whenever any person searches for information related to your article on Google! Then he will first see the article of your blog. But this will happen only when you do proper SEO of each of your articles.
Because until your website is not shown on Google, you will not get enough traffic . That means people will not visit your website. And if people do not visit, then what is the use of running a website and writing content? Isn’t it? That is why SEO is important. Because it is the lifeblood of blogging .
SEO is a method with the help of which you can rank your blog or business website at the top. And can show it on the first page of Google (i.e. in the top 10 search results ). But if you do not have knowledge of SEO! Then no matter how good and quality content you write, your blog will not appear in the top 10 results. That is why it is very important to know about SEO. So come! First of all, let’s understand what is SEO? Let’s know!
What is SEO?
The full form of SEO is Search Engine Optimization . It means optimizing a blog, website or webpage according to the search engine. So that search engines can find it easily. I would like to tell you that SEO is not a single method or technique. Rather it is a group of many techniques and processes, which helps a website, blog post and webpage to rank on Google.
In simple terms, SEO (Search Engine Optimization) means optimizing a content (blog post, webpage, image, video etc.) in such a way that when a user searches for it on the Internet, it (content) appears on the top of the SERP (Search Engine Results Page). That is, search engines like Google should show it on the first page. SEO is not a switch that can be pressed and turned on. It is a continuous process.
SEO vs Paid Promotion
The key difference between SEO and paid advertising is that SEO involves “organic” ranking. Which means you don’t pay to rank and stay on top in Google or any search engine .
Organic search traffic is usually high-quality traffic because users are actively searching for a specific topic, product, or service that a site can rank for. If a user finds that site through a search engine, it leads to better user engagement on your website.
Why is SEO important?
Now the question is why is SEO so important? Let ‘s understand. Just imagine that a user goes to Google and types “SEO Kya Hai” ! What does it indicate? Obviously the user wants to know about SEO. And if you have written a good article full of information on “SEO Kya Hai” and how it is done. Then you would definitely want the user to read your post. But the user will be able to read your post only when your post appears in the top-5 or top-10 results .
For this, you will need to beat the websites that are already ranking with the title “SEO Kya Hai” and rank above them. Which is not easy, but this is how SEO works. This is called SEO Marketing .
I would like to tell you that most of the online searches that happen in the world start from Google. And this is more than 75 percent of the total searches. That means Google is the biggest search engine in the world. And most of the traffic also comes from Google. That is why it is very important to rank your blog or website on Google with the help of SEO.
But before that you have to understand how the search engine works. So that you can fully optimize your blog and blog posts . So let’s know how SEO works?
How does a search engine work?
Have you ever wondered how search engines like Google, Yahoo and Bing actually work? If not, then it is okay. Let’s understand.
Actually, a search engine has a lot of bots (robots) which keep working continuously. There are many types of these bots. Out of these, the ones which crawl the websites are called crawlers. They crawl (scan) the websites and keep listing/updating their content on the search engine. That is, they index the content on the search engine on the basis of its quality, originality and usefulness etc. This work goes on all the time.
On the other hand, when you search for something on a search engine (e.g. Google), an algorithm works to deliver results to you in real time so that you get the “best” search results.
Especially, when you search for a keyword , Google’s bots scan countless pages and find the pages that are related to your keyword. But these pages are not shown to you just like that. They are formatted according to user intent and query and are shown in descending order (from better to worse) according to the quality of content, usability, trust, rank of websites etc. so that you get the best results.
How does Google determine the “best” results?
Actually, Google does not make the internal workings of its algorithms public. Because if Google did so, then the Chinese would copy Google overnight and launch the Chinese version Choogle. And would destroy Google. That is why it is good that Google does not make its technology public. But we know on what basis Google ranks a website or webpage. So what are you waiting for? Let us know those factors on the basis of which a website or webpage is ranked:-
1. Relevancy
This is the first and most important factor of the search engine. Because every user wants that he should be shown search results related to his query. For example, if you search “ SEO Kya Hai ”! Then obviously you would not want to know “ Gajar Ka Halwa Banana Vidhi”. In such a situation, if a search engine shows you such meaningless search results, then what will be its utility? Therefore, Google gives priority to those webpages which are related to the user’s query or keyword.
However, Google tries to show the most relevant pages on top. But this is not possible every time. Because there are thousands (or millions) of relevant pages for each keyword search. For example, there are more than 76.60 lakh pages on Google for the keyword “ SEO Kya Hai “. In such a situation, it would be completely wrong to say that out of so many pages, only 10 pages are the most relevant.
Now you must be thinking that when there is such fierce competition , how can we rank our webpage? So I would like to tell you that we can definitely rank it. But for this, you need to have knowledge of SEO. Because Search Engine Optimization (SEO) is the only way with the help of which you can rank your webpage on the top.
2. Authority
The second important factor is authority . This means how correct, accurate and reliable is the content? That is, how much authority (knowledge) does the author have on his subject? For example, suppose there are 2 articles on the working of a rocket. The first article is written by a farmer and the second by a NASA scientist. Now you tell me which of the two articles will be considered more correct and reliable? Obviously, the article by the NASA scientist will be considered more reliable because he has more knowledge about rockets than the farmer.
Similarly, if you are reading an article on Heart Surgery and it is written by a gardener, then obviously it will not be as reliable as an article written by a heart surgeon. Similarly, if a blogger, SEO person or a marketing person writes an article on the topic “ SEO Kya Hai ”, then it will be considered more accurate and reliable.
In the same way, a website also has authority , which is determined by relevant and quality backlinks . This is a very good tool. This means that the more relevant and high DA PA websites are linked to a website, the higher its authority. And more authority means special priority in SERP ranking .
3. Usefulness
The third important factor is Usefulness . Actually, only Relevancy and Authority are not enough to rank at the top. For this, the usefulness of the content is also seen. That is, while ranking any webpage, Google sees how useful it is for the users?
In this regard, Google has publicly stated that there is a lot of difference between “ high quality content ” and “ useful content ”. Actually, both are different. It is not necessary that high quality content is also useful for users. Didn’t understand? Let’s understand through an example.
Suppose you searched “ SEO Kya Hai ” on Google. And by clicking on the first result you went to a website. Which is a very relevant and high authority website. But its content is very difficult. So difficult that you close the website and return within a few seconds.
Now you visit another website, whose authority is very low. But the content is very good. On this website, not only is detailed information given on the topic “SEO Kya Hai”. But every point is explained in a very simple and interesting way. After reading which, there is no question left in your mind. In such a situation, it is obvious that this website will perform well in SERP (Search Engine Results Page) Ranking. Because Google gives importance to “User Experience”.
How does SEO work?
SEO actually works according to Search Engines. That is, it optimizes websites based on the requirements of search engines. So that they appear in search results. In simple words, SEO optimizes your website according to the search engine for which you want to rank. Such as Google , Bing , DuckDuckGo etc.
Specifically, your job is to make sure that a search engine sees your website as the best result for someone’s search.
Now you will ask how does a search engine determine the “best” result? So it depends on a website’s authority, relevance, content quality, loading speed, and hundreds of other factors. For example, Google’s algorithm has more than 200 ranking parameters . Similarly, every search engine has its own parameters.
Benefits of SEO
Now the biggest question is why is SEO necessary? And what are the benefits of SEO for a blog or website? Let’s understand in detail.
As you all know that there are countless websites on the World Wide Web . And among these, the number of websites ranking on a single keyword is in thousands and lakhs. In such a situation, you can yourself understand that how much traffic will the website which is ranking at number 1000 get? And how much traffic will the website which is ranking at number one (or first page) get? Obviously you must have understood.
In fact, no one will reach the 1000th result. Because most users return satisfied from the first page itself. They never move beyond the first page. In such a situation, these top-10 websites get the most traffic. That is why Search Engine Optimization is necessary. So that you can bring your website from 1000th place to the first place. And along with traffic, you can get all the benefits of SEO . Such as: –
Build Trust & Credibility
As you all know that the website which ranks on the first page of Google is considered to be the most trusted and high quality website. Because search engines always put relevant and high quality content on top. In such a situation, with the help of SEO, you can increase the credibility of your website and content. Right content and good user experience can give your website a high rank.
Reaching Maximum People
With the help of SEO, you can target the desired keyword and reach as many people as possible. Because SEO works according to User Intent . That means even if the user does not search for the exact keyword , he will still reach your website.
If you are a business person and are looking for new customers for your products or services, then SEO is no less than a boon for you. Because Search Engines use keywords for specific products and services. And any business that wants to rank for any keyword or query can do so through SEO.
Content Marketing
To rank on a particular keyword, you must have quality content. Because content is the most important. But if you have a list of relevant keywords along with quality content! Then you can not only get a good ranking on SERP . But you can also provide useful information to your users. Because both content and SEO work in coordination with each other.
In one line, “SEO is the best and most effective alternative to Content Marketing .” With its help, a business can communicate with its customers. Can know their opinion/feedback. Can spread brand awareness . Can make new customers. Can increase their sales. And can even grow their business rapidly.
Rank better in local searches
People who search for products and services online often give more importance to local search results. Because local search results are very useful for places like Hotels, Restaurants, Pubs, ATMs, Petrol Pumps, Hospitals and Shopping Malls. That is why every search engine emphasizes on improving its local listing. Google’s Google My Business App is also an example of this, which has now merged with Google Maps.
Well, to get better rank in Local Searches , you can list your business in Google Maps (My Business). So that whenever someone searches keyword related to your business on Google, your business appears on top. This will give you more customers and more traffic.
Get Qualified Results
There are many tools and services to measure the impact of SEO. Take Google Analytics for example. It is a free tool that provides you in-depth information about organic traffic . Like what kind of visitors are coming to your website. From where and which country are they coming? What is their age group? Which device are they using? Which webpages are they liking the most? Etc.
What I mean to say is that you can analyze your website properly and improve it. Such as preparing content according to the user’s choice. Changing the user interface . Targeting a particular age group . Determining the time to publish posts. Improving the website and content, etc.
Types of SEO
If you have even a little knowledge about SEO, then you must know that there are three main types of SEO. And these three types ( Types of SEO ) are: On-Page SEO, Off-Page SEO and Technical SEO. Let’s know a little about them:
On-Page SEO
On-page SEO means optimizing the content present on the blog or website. That is, making the content useful to improve ranking. It includes writing quality content regularly, adding keywords in the content, taking care of keyword density , writing title and metatag, writing Alt Tags for images, doing internal linking, adding outbound links (external links), maintaining the length of the content, etc.
Off-Page SEO
Off-page SEO means SEO outside the blog or website. That is, optimization done on other blogs and websites. It basically provides recommendation to your website. That is, it helps in bringing traffic from other websites. It mainly includes creating backlinks , guest posting, blog commenting, social media sharing and bookmarking. Although it takes a lot of time, it is an integral part of SEO success.
Technical SEO
This is a process of improving the technical aspect of your website. It has nothing to do with your content. But it is very important in terms of site health and security . It basically includes website design (user interface), navigation system, security, site loading speed, usability, AMP version, robot files, XML sitemap, stylesheet, social sharing etc. Its purpose is to make the website healthy and easy to use. Also, to improve user experience.
How to do SEO?
SEO is not rocket science. Rather it is a skill , which can be learned with a little hard work and practice. You just need to have the desire. If you practice regularly with patience and dedication, you can become an expert in SEO in no time. But if you want to become a master of SEO by reading just 2-4 articles! Then this is not possible. Because SEO is not a single technique. Rather it is a group of techniques , which has many techniques. That is why each technique has to be learned and tried (practice, analysis, improvement).
Actually, SEO is a continuous process, which never ends. It always goes on. And a blogger follows this process every day. That is, for each article, he keeps repeating this sequence again and again from Topic Research to Keyword Research , Content Optimization, Link Building, Marketing…
Actually, SEO starts only when you think of writing an article on a topic. Because topic research is also a part of SEO. This lets you know whether the topic you are going to choose will work or not? That is, you avoid selecting the wrong, dead and expired topic. Well, let’s understand in detail how to do SEO?
Content
In 1996, Microsoft founder Bill Gates said about content, “ Content is King ”. He also predicted that “Content will be worth a lot of real money”. That is, “ Content is Money ”. His prediction proved to be absolutely true. Because today people are earning a lot of money because of content. And content is really real money. Well, let’s come to the point! And try to know how important content is from the point of view of SEO?
Why is Content King?
As you all know, a Google user is happiest when he gets the right solution to his problem. That is, the result which is as per his expectations! Solves his problem completely! And fulfills his requirement! That result is the ” best result ” for him. And every user expects similar results. That is why every search engine gives priority to the most relevant, reliable, useful and quality content.
This means that for SEO, first of all, high quality content is required. Because if the content is not good, then even super advanced SEO is of no use. Just like the best marketing in the world cannot sell a bad product.
What I mean to say is that first of all you have to prepare high quality content. And this is a bit difficult but not impossible. Because SEO is also a skill like other skills , which can be learned easily. If you practice a little, you will be able to prepare very good content. How? Let’s find out.
Elements of Content
First of all you have to understand the main elements of content. That is, you have to understand the elements that add value and quality to the content. But the problem is that there are millions of elements that are used to prepare high quality content. In such a situation, we will talk about only some important elements. So let’s know what those elements are: –
1.Quality
This is one of the most important elements of content. When you work with quality keywords , it becomes easier for the content to rank. But just stuffing keywords does not increase the quality of the content. It is also important for the content to be useful. If you are writing articles using keywords and presenting a solution to a problem, then your content will undoubtedly prove useful for the users. And it will also become easier to get ranking.
But nowadays many online business websites write regular blogs to provide information about their products and services. And their content is very good and of high quality. That is why they rank on top. Although competition is increasing due to this. But you can still rank easily on the basis of your content.
2. Intent
Google places a lot of emphasis on User Intent . That is, when a user types something on Google, Google tries to know what the user’s intent is? That is, what does he want to know? For example, if someone types Green Tea on Google, then Google would like to know what the user wants?
- Does he want to get the information?
- Does he want to visit a website?
- Is he looking for a coffee-shop?
- Does he want to do online shopping?
As a content creator, you need to understand user intent. Because this is a big factor for ranking . If you are trying to rank the keyword “Best AC For Winters” in the winter season, then you probably won’t be able to do it. Because no one searches for AC in the winter season. In the winter season, people search for “Best Heater”, not AC. That’s why your site will not rank.
3. Freshness
If there is an old article on your blog and you have not updated it! Then believe me, it has become outdated in the eyes of Google . Now Google will not recommend it. Instead, it will recommend other articles written on the same topic, which are new. Therefore, it is very important to update the old content.
If you have old articles on your blog, then update them from time to time. You will ask how to update? After all add new? So I would like to tell you that there are many things that you can do with old content. Such as correcting data. Removing broken links . Adding new facts. Adding links of latest articles etc. Through these updates, you can convert old content into fresh content .
How to write quality content?
Now the question is how to write quality content? That is, how to write SEO friendly content? How to write quality content? So let’s know how to write useful content that readers will like?
- Understand the user’s intent: You have to understand what a user wants to know? And what questions he might have? You have to answer all those questions.
- Think from a user perspective : Think from your readers perspective. Get to know them. Who are they? What do they like, what do they dislike? And why are they there?
- Write short paragraphs: Long paragraphs bore the readers. So write short paragraphs. And keep the formatting of the paragraphs correct.
- Make the content actionable: Divide your content into proper headings (H2, H3) and sections so that users can navigate easily and do not get confused.
Useful SEO Tools
SEO is a long and tedious process. But there are many SEO tools available in the market to make it easier! With the help of these tools, you can easily optimize your content according to search engines. You can also do keyword research, SEO report, SEO strategy and analyze the website ranking on SERPs .
SEMrush
With its help, you can do hundreds of tasks ranging from Keyword Research to Competitor Analysis, Link Building, Market Analysis, Ranking Tracker and SSM. This is a complete SEO service.
Google Analytics
This is a Google service which is completely free. With its help, you can do a 360° analysis of the traffic coming to your website. That is, you can know everything about your visitors. Such as their country, city, age, device, activities, likes, dislikes, etc.
Search Console
This is also a free tool of Google! Which shows data related to search. Search Cosole tells you how your website is performing in Google Search? And on which keywords it is ranking. Along with this, it also gives you information related to Errors, Cyber Attacks, Bot Attacks and Security.
SEO Tips
This is a WordPress Plugin, which is a very good tool for On-Page SEO. In this you get many options like Meta Tag, Meta Title, Meta Description, Schema, Keyword Density, Breadcrumbs, Images ALT Tag, Content Length and Social Sharing. Although this is a paid tool. But its free version is also available.
Ahrefs
This is also a popular and feature-rich SEO service. It provides dozens of SEO services like SEO Audit, Rank Tracker, Keyword Explorer and Backlink Checker.
Google Trends
With the help of Google Trends, you can know about the popular topics and keywords trending on Google. And you can prepare quality content by using them. Which will help to rank your website on the top.
conclusion
This post is not the end of SEO, but the beginning. Because SEO is a very big and detailed topic, which is impossible to cover in one post. However, in this post I have tried to give a basic introduction to SEO.
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Frequently Asked Questions
A. SEO (Search Engine Optimization) means optimizing a website or webpage in such a way that when a user searches for it on the Internet, it appears on the top of the SERP (Search Engine Results Page) . That is, it is a process of optimizing a website or webpage according to search engines.
A. There are mainly three types of SEO:- On-Page SEO, Off-Page SEO, and Technical SEO.
A. SEO is a marketing technique, while content is a product. That is, Content Is King . This is important. Because it is the basis of SEO! Without content, “SEO” does not exist. If there is content, then there is SEO. Otherwise, without content, SEO has no meaning. That is why focus on content.
