on-page SEO – which is a technique of search engine optimization through which we do on-page optimization of our website. So today in this article we are going to tell you what is On Page SEO and its main techniques.Search Engine Optimization: In this technique, we optimize our website for ranking on search engines (google, Bing, yahoo). There are many techniques in this optimization, which are divided into three parts – on page SEO, off page SEO, technical SEO.
Out of these three parts, on page SEO techniques are one part. In which we optimize the on the page optimization of our website.
What is on page search engine optimization, (on page SEO in Hindi)-
On page search engine optimization in which all the changes we make on our page come under on page SEO.
On page optimization, as the name itself suggests, means that we have to do optimization, that too on the page, meaning whatever changes we make on our page comes under on page SEO .
SEO includes more than 200 techniques, these techniques are divided into three parts, the optimizations which are on the page are kept under on page SEO, and the optimizations which are off the page come under off page SEO, and the optimizations which are technical come under technical SEO.
List of on page SEO techniques (on page SEO techniques in Hindi)-
On page SEO includes many techniques / factors, out of which today we will tell you about the top 13 On page SEO factors in Hindi, whose list is as follows –
- Meta title optimization
- Meta description optimisation
- keyword optimization
- Heading tag optimization
- content optimization
- EEAT-optimization
- Semantic SEO
- Image Optimization
- internal link optimization
- External link optimization
- URL structure optimization
- Local SEO optimisation
- Voice search optimization
1. Meta title optimization-
Meta title optimization, which is an important part of on-page SEO, involves optimizing our title, meta title, which is also known as title tag and page title.
It is very important for us to optimize the title tag. If our title is optimized then the click through rate can increase .
How to write a perfect meta title for SEO (how to write a perfect title in Hindi) –
- Always keep the length of the title between 50 to 64 characters.
- Meta title should always be made attractive, which can increase CTR.
- Always use the primary keyword at the beginning of the title.
- Use the title testing tool for advice only. Check for yourself whether the title is optimized or not.
- Make the title in such a way that it should tell what the page is about.
- Do not repeat any word more than twice in the title.
- Never do keyword stuffing in the title.
2. Meta description optimization –
Meta description is the description of our page, in this description we write the complete description of our page. This description is shown on SERP and in snippet. It is very important for us to optimize meta description, because this is one such thing which can increase the click through rate.
How to write perfect meta description for SEO ( tips for meta description in Hindi )-
- Always keep the length of Meta description between 150 to 160 characters.
- Do not repeat any word more than 2 or 3 times in this.
- Use USP (Unique selling point) in meta description.
- Make sure to use the primary keyword in meta description.
- Avoid keyword stuffing in meta description, make the page description descriptive.
- Write different meta descriptions for each page.
Example of meta description –
3.Keyword optimization-
Keywords have always been an important part of search engine optimization. Keywords are something that tells us for which topic (query) our page is made.
In simple words, our page is judged on the basis of keyword, as to on which keyword it will rank.
How to optimize keywords ( tips for keyword optimization in Hindi ) –
- Put the primary keyword at the beginning of your page.
- Find keywords that have high search volume and low keyword difficulty.
- Optimize your page for multiple keywords.
- Do not pay attention to keyword density, put the keyword naturally.
- Put the primary keyword in the H1 heading tag.
4. Heading tag optimization –
Heading optimization is one such optimization that many people ignore, but it is a very crucial factor, which is very important for us to optimize.
If we talk about heading tag, there are 6 heading tags in a page – H1 tag, H2 tag, H3 tag, H4 tag, H5 tag and H6 tag.
How to optimize heading tags for SEO – (how to optimize heading tags in hindi) –
- We should put our primary keyword in the H1 heading tag, do not keep the H1 heading tag and page title same.
- Put keywords naturally in all heading tags.
- Use long tail keywords in heading tag.
- Make the heading tag descriptive.
5.Content optimisation-
Content optimization is a technique in which we have to make our content SEO friendly. Many things are included in this optimization. Such as – quality content, spelling error, descriptive content, easy to understand. etc.
How to Optimize Content for SEO – (How to Optimize Content for SEO in hindi) –
- Optimize your content for voice search.
- Use long tail keywords in your content.
- Use paragraph breaks in your content.
- Use bullet points in your content to increase the chances of appearance on search results.
- Add FAQs questions to your content.
- Create your content in different formats, such as text, image, video, podcast, infographic, etc.
6.Eat optimization-
EEAT whose full form is Experience, Expertise, Authority, Trustworthiness. EAT was launched by Google in 2014, Google kept it under the quality guidelines of search.
Google converted the EAT algorithm to EEAT on 15 December 2022. Now another word has been added to EAT, that is Experience.
Part of Eating-
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Experience – This is a variation of the concept of EAT, in which the content we write should be written with an experience. Under this technique, Google likes such content which is written after experiencing and feeling something itself.
Expertise- In this your content should look as if it has been written by an expert. Expertise is directly related to the writer who writes the content.
If you want to strengthen your term of expertise then you will have to mention your experience in detail in the about us page.
Authoritativeness- , whether we have the right to the content we have written or not comes under authority. It is related to the website, main content, writer, all three. Google measures this with many hints.
Trustworthiness- This is directly related to trust, only when people trust you will they feel secure. Whatever data you put on your website should be correct. So that people keep trusting you.
7. Semantic SEO-
Semantic SEO was launched by Google in 2013 with the hummingbird algorithm .
Semantic SEO in which we have to write our content in depth. Google says that if your content is providing information on a keyword in depth, then we will prefer that content more.
Example _
Suppose you are writing a content on SEO, then in this content you have given complete information about SEO in depth, like what is SEO, how does it work, how many types are there, its future scope etc.
As a result, your content will get priority. Meaning your content is fully optimized for semantic SEO.
8.Image optimization-
Image Optimization is very important for us to optimize, images are the only thing that makes things attractive.
If we talk about image searches, then Google Lens is one of the biggest examples of it. Google Lens has more than 1 billion questions asked till 2019.
Google Lens in which you search things through images. If we observe, the statistics of image searches are increasing day by day. Due to which optimization of images has become an important part.
How to optimize images for SEO ( tips for image optimization in Hindi ) –
- Optimize image sizes for mobile devices and desktops.
- Keep the size of the image as minimal as possible so that it loads quickly.
- Put your primary keyword in the image URL.
- Fix the size of the image, as a result the chances of layout shifting will be reduced.
- Put your primary keyword in the alt tag of the image, and make sure to put alt tag on every image.
- Keep the image format in jpg or webp format.
- Create images in the form of infographics, which will increase your CTR rate.
9. Internal link optimization –
Internal linking is a factor which is talked about very little but it is a crucial factor.
In internal linking, we pass the link to our own website. For example, there is a page on our website, what is digital marketing, on this page we have put the link of the page of what is SEO on our website. So this link is called an internal link.
Best way to do internal linking ( tips for internal linking in hindi ) –
- Whenever you do internal linking in any page, there should be relevancy in both the pages.
- You can pass page authority through internal linking.
- In internal linking, link a page with lower authority from a page with higher authority.
- Use silo structure in internal linking.
- While doing internet linking, use keywords in anchor text.
- Use do follow backlink in internal links.
10. External link optimization –
External links are those links that go outside our website. Optimization of these links is also very important for us.
In external linking, we refer the link from our website to another website.
For example, there is a link on our website, best SEO tool. When the user clicked on this link, he went from our website to someone else’s website. So this kind of link is called external linking.
Best way to do external linking (external linking best practices in Hindi) –
- While doing external linking, keep one thing in mind that whether the website you are referring to has relevance to your website.
- Whenever you refer a link to any website, definitely check the spam score of that website.
- Do not associate with websites having a spam score of more than 25-30%.
- Connect with websites with high domain authority.
- While doing external linking, take care of anchor text.
11. URL structure optimization –
URL optimization in which we have to make the structure of the URL SEO friendly. This optimization is very important for ranking on search engines.
How to create SEO friendly URL (How to Create SEO Friendly URL in Hindi)-
- Make your URL short and descriptive.
- Keep the length of your URL between 50-60 characters.
- When you create a URL, keep its length between 3-6 words.
- Use keywords in your URL.
- Keep your URL in lowercase letters.
- Use hyphen (-) in your URL.
- Avoid dates and numbers in your URL.
12. Local SEO optimization –
Local SEO is an optimization in which we optimize our website locally.
In local SEO, we have to optimize our website for the local area. With this optimization, we can do digital marketing in the local area in a proper manner.
How to do local SEO (how to do local seo in hindi) –
- To do local SEO, you must first create your business profile online like Google My Business , Bing Places for Business , etc.
- To do local business, you will have to give every information about your business to the people.
- In local business, you have to collect as many reviews as possible, so that people trust you.
- Make your website mobile friendly, because local SEO related content is mostly searched through mobile.
- Create content related to the local area.
13. Voice search optimization-
Voice searching is increasing gradually. Due to which it becomes necessary for us to optimize our website for voice search.
If we talk about the statistics of voice search, then 27% of the world’s total population uses voice search. And this figure is increasing day by day.
How to optimize your website for voice search – ( Voice Search Optimization Best Practices in hindi) –
- Use long tail keyword in your website.
- Put the questions asked through voice search in the headings.
- Use scheme markup in your website.
- Keep your website’s page speed up to par.
- Use conversational (informal) language in your content.
Is on page SEO necessary for a website?
SEO is a technique in which many factors are present. And those techniques are divided into three parts, out of which on page SEO is one part.
Therefore, the importance of on-page SEO is very important for our website. On-page SEO is the only factor that tells us what our content is about and on which keyword it will rank.
Sometimes there are situations where you get ranked only on the basis of on page, and I have faced these situations as a blogger.
These scenarios are created when you are in a niche with low competition. In these scenarios, your website only needs to have better on-page SEO, you can rank.
FAQs questions related to on-page SEO-
Can we rank our website just by doing on page SEO?
The answer is no, to get ranked on the search engine results page, we have to do on page SEO, off page SEO as well as technical SEO.
What is the difference between on page SEO and off page SEO?
On page SEO which includes techniques that happen on the page comes under on page SEO. And off page SEO which includes techniques that happen off the page (outside our website) comes under off page SEO.
Is on-page SEO more important or off-page SEO?
Although both on-page SEO and off-page SEO are important. But in some scenarios where the competition of your keyword is low, you can rank even without backlinks. But your on-page SEO should be better.
What is an on-page SEO audit?
On page SEO auditing is a technique through which we can check the on page SEO score of any page. On page SEO score is checked by many tools, such as – SEM rush, moz, wincher, seobility.
conclusion –
Hopefully, you all would have got to know about on page SEO, what is on page SEO, why is it important, and what are its techniques.
If you have any confusion related to this article, you can ask us in the comment section, we will probably help you.
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